Scientific theories on the allure of blondes

Thanks to Carl at True North Perspective for picking up on this ;-)

Why do men find blonde women so very attractive?

by Carole Jahme who has a master's degree in evolutionary psychology and is the author of Beauty and the Beast: Woman, Ape and Evolution

 "..before bottles of hydrogen peroxide became available, blonde hair in females could be interpreted as an honest signal of youth and therefore reproductive fitness."

"For a female to choose a blond male he must be able to deliver resources (mammoth), as his blond hair alone is not enough to turn her on."   Yeah... For me, the attraction might be older, richer, balding men ;-)